Summon The Strongest

CLIENT: BRAWNY / GEORGIA PACIFIC
AGENCY: JOAN

____________________________

// AWARDS & PRESS

AdAge // ‘Reimagined Brawny Man launches a third ply’
ADWEEK // ‘The Brawny Man Returns With New Look…’
MUSE BY CLIO // Show of Strength: Brawny Man Springs to Life
WSJ // ‘They Broke Up. Then Came the Brand Deals.’
TMZ // ‘Finally, A Man I Can Rely On ...His Name Is Brawny!

When Life gets messy, call on the strength of Brawny. This was the message we brought to life to introduce the world to Brawny’s latest category leading innovation, Brawny 3-Ply.



With a revamped and modernized real-life Brawny Man and memorable audio mnemonic as our anchors, we created Summon the Strongest, a platform that set out to prove there’s no mess too tough for Brawny, the world’s strongest paper towel.