Line ‘Em Up

CLIENT: WNBA
AGENCY: JOAN

____________________________

// AWARDS & PRESS

AdAge // ‘The top 5 sports marketing ideas to know about right now’
BET // ‘The WNBA Launches Its ‘Line ‘Em Up’ Campaign’
The Gist // ‘Historically male-dominated hoops spaces are becoming more women-forward’
NBC Sports // ‘WNBA’s “Line ‘Em Up” initiative has league’s three-point line installed at outdoor courts around the country’
Yahoo! Sports // ‘WNBA’s 'Nationwide' Announcement on Monday Turns Heads’
Campaign // The WNBA’s new initiative and marketing efforts look to ‘line up’ more support for the league

You could argue that women’s sports has come a long way in recent years. But in the game of basketball, one court remained claimed by men: the park. You’ve probably seen the videos of women and girls being turned away at park courts because the guys don’t take them seriously and refuse to share space. And in the age of icons like Sabrina Ionescu, we thought that was total bullshit.

So we decided to do something about it. We started a movement to add the WNBA 3-point line to park courts across the country–a celebration of the women who built this game and an invitation for future legends to push it forward.

See you at the park.

SHORT FILM

We introduced the movement to the world with a short film featuring WNBA legends past and present, alongside icons of NYC's park basketball scene.

LINE 'EM UP

//

LINE 'EM UP //

TEASERS

Players, media personalities and influencers posted segments of park courts featuring our orange lines to get the world talking.

View this post on Instagram

A post shared by WNBA-NEWS (@wnba_withyou)

LAUNCH EVENT

We hosted a launch event at Brooklyn Bridge Park featuring a line unveiling ceremony, speakers from the league, a game featuring top local high school talent, and a 3-point knockout competition hosted by the NY Liberty.

MICROSITE

Our microsite gives fans more background on the movement as well as a park locator so they can find a court with the WNBA 3-point line near them.