Seek & Prosper

CLIENT: S&P GLOBAL
AGENCY: JOAN

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// AWARDS & PRESS

ANA ACE Award // Gold - Brand Launch
ANA ACE Award // Gold - Art Direction
ANA B2 Award // Gold - International Mktg. Campaign
ANA B2 Award // Bronze - Brand Purpose
ANA B2 Award // Bronze - Corporate Branding
ANA B2 Award // Bronze - Integrated Mktg. Large Enterprise 
Drum Award // Highly Commended - Finance

Despite being a well known, century-old brand, few people know what S&P Global stands for beyond the S&P 500. After a major merger, the company needed its first-ever brand campaign to prove that S&P Global meant more.

“Seek & Prosper” became an inspirational call to action. A redefinition of what the brand stood for, turning an old name into a meaningful rallying cry.